Outdoor Campaigns, Outdoor Location, Customer Analyticsīeacons and WiFi are similar to each other - beacons and WiFi routers send radio signals that are detected by a mobile device to locate or deliver a proximity campaign. Indoor Campaigns, Loyalty, Indoor Location, Customer Analytics Geofencing does not work indoors and usually works better for proximity marketing outdoor. Beacons are more precise compared to geofencing and work better indoors. GPS can have a big impact on the battery life of your customer’s mobile device as it requires satellites and cell phone towers in order to pinpoint exact location.
Bluesense usb beacon Bluetooth#
The main difference between beacons and geofencing is that beacons use Bluetooth to communicate with a smartphone whereas geofencing uses GPS signals. How are they different from Geofencing, NFC, WiFi etc.? Beacons vs. Beacons can also be paired with geofencing to add an extra layer to data security. Whether it’s making sure patients don’t go in the wrong wing or alerting factory workers to dangerous changes, beacons can automatically send notifications (either to app users or property owners) about a safety issue.
By attaching beacons, they can always have that information. In manufacturing and transport, managers need to know exactly where goods are at any given time. One of the beacons’ more practical use cases is something many of us would never have guessed. You can use this data to improve your product listings and in-store layout, refine your customer journey, tailor future marketing campaigns and boost your in-store conversions. Please note that beacons do not collect any data themselves, but with a use of beacons and proximity platforms like Bleesk, you can collect dozens of important metrics about your customers through an app. With beacon accuracy you can gather more reliable information then from GPS or WiFi signals and learn how and where your customers are moving throughout your shop. They can tell you where you are and where you’re going in a museum, festival, or train station. What Google Maps does for the outdoors, beacons can do for the indoors. Navigationīeacons are great when it comes to locating people indoors and helping them find a way (locating a person indoors is not possible with traditional geofence technology). Another great example are loyalty programs for customers - beacons help reward customers for purchases or even time spent in a venue. The event that beacon triggers depends on your business case. You enter a shop, coupon is sent to your phone. Engagementīeacons can trigger various events when used with a smartphone. If you want to test beacons, they are usually sold in packs called devkits with 3 devices inside.īeacons help indicate where you are in a physical space with precision down to a a meter - geofence is much less precise (up to 5 meters) and does not work indoors. Some of the companies that offers beacons solutions are: To choose the right beacon you should first think about the features you want them to support and how many beacons will be enough for your business scenario. For quantities over 50-100, you can expect to pay around US$10-15 per beacon.
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